"Lavender has given the small J&K town of Bhaderwah a national identity and also a national role in India's economic growth," said Union Minister Dr. Jitendra Singh here today while inaugurating 2-day Lavender festival 2025 organized by CSIR- IIIM Jammu in Bhaderwah town of Jammu.
Union Minister of State (Independent Charge) for Science and Technology, Minister of State (Independent Charge) for Earth Sciences, Minister of State in the Prime Minister’s Office, Department of Atomic Energy, Department of Space, and Personnel, Public Grievances, and Pensions, Dr. Jitendra Singh lauded the Agri-Startup model of Lavender farming as a transformative force that has rewritten the narrative of entrepreneurship in remote and hilly terrains.
“Bhaderwah, once a quiet hilly town, is now a beacon of India's rural startup revolution. Lavender has not just added fragrance to these mountains—it has added identity, income, and inspiration,” said Dr. Singh
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